Serengeti Cultural Festival is the very unique annual cultural celebration event which is held in every third week of July at Mugumu town in rural Mara region, western Tanzania. About 40 kilometers from the Ikoma Gate of Serengeti national park, July 21 to 23. It is an open-air event that brings together traditional dancers from the people of tribes between Lake Zone and Serengeti national park and will give visitors to Serengeti national park a chance to supplement their game-viewing safari with experience of African traditional dance and art. Traditionally most of the festivals, exhibitions and trade fairs are usually staged in urban areas. The event will run for three days between 10:00 am and 4 pm and the participants include people of the Kurya, Ikoma, Sukuma, Jita and Ngoreme tribes. For further information about the event, you can contact the organizer of the event by telephone, +255 784402113, +255 767402113  or Email: serengeticulturalc@gmail.com, info@serengeticulturalcentre.com

THE OBJECTIVES OF CULTURAL FESTIVAL:

• Promote cultural tourism, environmental conservation, cultural heritage and provide employment opportunity to the people and entertains Tourists.
• Empower local people economically as are encouraged to vend their handcraft and work of Art in the stadium.
• Give opportunity to Companies that sponsor or contribute towards achievements of the festival to make brandings of their products or the services they offer to the community. This enables them to expand the market and customers
• Sensitize people on certain issues that confront the community through traditional arts

Venue: mugumu town. Mara region.

Date: 21-23 July 2015.

Theme: “Tourism and Development in the Community”